Welcome to Way To Blue. We are a global communications agency working across Film, Home Entertainment, Television and Consumer brands. We develop award-winning solutions for our clients by starting with audience insight and using this to inspire better ideas across communications strategy, creative content, publicity and social media campaigns.

Our mission statement is to positively disrupt the existing models, bringing new ideas that deliver better results. The world of communications is evolving and Way To Blue is leading the new approach.

Influencer Strategy & Engagement

Way To Blue’s cutting edge Influencer offering, iN, provides a global influencer service in the brand and entertainment space. Our dedicated team of specialists have forged successful and established relationships with both Influencer management agencies and the influencers themselves delivering authentic and cut through creative that serves both the influencers audience and our clients. Our understanding and approach to the burgeoning world of influencer engagement is underpinned by our team’s comprehensive knowledge of the full comms mix across paid, owned, and earned, resulting in integrated strategies that truly deliver and can be evaluated through our metric tool "iN-dex"

INFLUENCER JUNKENTS | INFLUENCER HANDLING | CREATIVE | VIDEO PRODUCTION | STUNTS | INFLUENCER EVENTS ASSET SYNDICATION | MEDIA SUPPORT | INFLUENCER EVALUATION

CONSUMER BRAND

Our consumer brand team has extensive experience of working with many a household name providing everything from top level brand communications strategy to campaign publicity, promotions, events and experiential, brand partnership development and sponsorship activation. The team has worked on an impressive array of brand categories from retail, food, drink and health to automotive, gaming, travel, finance and publishing. Previous campaign experience ranges from retailers such as M&S, IKEA, Waterstone’s, Morrisons, Neal’s Yard Remedies and Selfridges to brands like Sony, Nintendo, Glenfiddich, Marmite, Smirnoff, eBay and Gumtree.

COMMUNICATIONS STRATEGY | CAMPAIGN PUBLICITY | PROMOTIONS | SOCIAL MEDIA STRATEGY & COMMUNITY MANAGEMENT | BRAND PARTNERSHIP & SPONSORSHIP | EVENTS & EXPERIENTIAL | CONTENT & CREATIVE

INSIGHT & RESEARCH

We provide a broad range of research and insight solutions from focus groups, online panels and surveys through to social analytics and buzz monitoring. Our global insight teams use a broad range of different data sources to help our clients understand who their customers are, what they’re saying and why they are saying it in 20+ international markets. From snapshot, fast turnaround reports to deep-dive analytics on products, brands and categories we always deliver actionable insight to drive better marketing communications.

COMMUNICATIONS & BRAND STRATEGY | SOCIAL LISTENING & BUZZ MONITORING | AUDIENCE & BRAND TRACKERS | CAMPAIGN PERFORMANCE ANALYSIS | ONLINE PANELS & FOCUS GROUPS

SOCIAL MEDIA

With 1 out of every 4 minutes online now devoted to social networking, we believe this is a fundamental and complementary part of the marketing mix. Our social media strategies are driven by insight, elevated by beautiful and engaging creative and executed with best-practice community management.
We plan and deliver social media campaigns in 20+ international markets.

SOCIAL MEDIA STRATEGY | REAL TIME ANALYTICS & CONTENT CREATION | COMMUNITY MANAGEMENT & CONTENT CALENDARS | INFLUENCER IDENTIFICATION & MANAGEMENT | MEDIA PLANNING & BUYING

PUBLICITY, PR & EVENTS

Way To Blue is proud to offer truly integrated, offline and online PR services, for single market or international campaigns. Our experienced team of publicists provide stand alone or fully integrated campaigns for our entertainment clients from Unit Publicity (traditional EPK and ‘social unit’ services), through Theatrical and Home Entertainment release windows. We have 20 years experience in film publicity, working with all the major studios through to smaller independents. The publicity team work in partnership with the in-house insights team
at Way To Blue, to monitor and evolve campaigns throughout the life cycle.

DIGITAL & OFFLINE PRESS OFFICE | TALENT TOURS & MEDIA MANAGEMENT | EVENTS | CREATIVE STUNTS | ASSET PLACEMENT & SYNDICATION

CREATIVE & PRODUCTION

The creative department at Way To Blue helps to bring strategies to life through killer content, copy, design and interactive experiences. The creative department is home to designers, copywriters, developers
and social strategists ensuring that our clients can create world-class campaigns to
connect their products with their audiences.

COPYWRITING | WEBSITE DESIGN & BUILD | SOCIAL & PR CREATIVE STRATEGY | CONTENT CREATION | GRAPHIC DESIGN | VIDEO PRODUCTION | STUNTS & EVENTS

MEDIA PLANNING & BUYING

Unlike other Media buying agencies, we take a 360-degree view of your marketing activity across Owned, Earned and Paid media channels. This allows us to make task-led recommendations around targeting and placement, and deliver cost-efficient media buying that amplifies your brand message. We invest your money more smartly by amplifying content that is already generating engagement organically, thereby fueling conversation, brand engagement, reach, and most importantly of all, conversion to sales.

DIGITAL MEDIA PLANNING | FACEBOOK ADVERTISING | PROMOTED TWEETS, TRENDS AND ACCOUNTS | YOUTUBE DISPLAY & VIDEO ADS | YOUTUBE MASTHEAD