In the second of a two part blog, Jennifer Wilson of Way To Blue explores the benefits of brands adopting the Good Citizen Marketing Strategy. A ‘Good Citizen’ marketing strategy is one of the most successful ways of building trust, before during and especially after a...
Can a company or a brand really market with genuine meaning and be a good citizen? In the first of a two-part blog, Jennifer Wilson of Way To Blue examines the Good Citizen market strategy. I’ve worked in the marketing industry for over 20 years around the world...
With the Competition and Markets Authority (CMA) threatening to get tough on celebrities and influencers who fail to disclose commercial brand deals on their social channels, the spotlight remains locked on the shady side of the influencer game. Of course, it’s here to stay, whether enforcement...
How using Halpern’s EAST framework principle in digital marketing apps can change millions of daily habits and improve peoples’ lives. Habits and patterns – we learn them easily and tend to stick to them. Whether they are good for us, such as exercising 20 mins every...
Games are fun. In fact, the word it is based on, gamen, means “play, fun or to amuse oneself”. Based on this, it’s not surprising that they appeal to our human nature, even amongst those of us who don’t think of ourselves as ‘gamers’ (but more on that...
Building a website can be a complex process, requiring passion, time, labour and often heavy analysis of human behaviour to get the best results. A process we love and excel at, but continually challenges us! For focused content, a microsite can be a perfect match. A...
Day 3 at Cinemacon If I had to sum up today’s highlights in a few words….. Bumblebee, Boy Erased, Jamie Lee Curtis and Cher. Day 3 at Cinemacon will certainly be one to remember. Universal Pictures began the day with a strong presentation, featuring a rich and...
Day 4 at Cinemacon We made it! The final day of Cinemacon and it got off to an emotional start with 20th Century Fox’s slate presentation. Fox knows how to put on a show and with an opening number that blended dancing girls, Deadpool and A...
Day 2 at CinemaCon got off to a rousing start, with beautifully cut sizzle reel highlighting the best of 2017 and a ‘State of the Nation’ keynote from NATO celebrating the health of the global box office (more on that in my end of week...
Tonight, Quentin Tarantino summed up what CinemaCon is all about when he said “I love movies and movies in movie theaters”. He was there at the climax of Sony Pictures studio presentation this evening, to tease the August 2019 release of ONCE UPON A TIME IN...
