Case study

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An international talent tour for this awards contender

The Brief

To ensure a comprehensive talent schedule with multi-market co-ordination, maximising international awareness of the title

The Solution

Way To Blue’s International Publicity team managed all asset creation and distribution, including print and filmed generics with talent plus talent rep approvals. The team additionally dealt with all international talent handling and logistics for the junkets in Paris and London with Jessica Chastain, and co-ordinated international phoners with a wide variety of secondary talent.

The Results

8 Days – a magazine from Singapore, Jessica Chastain was on the front cover and the interview went across 6 pages.

Stern – one of Germany´s biggest weekly magazines, interview with Jessica Chastain

DS2 Magazine – Belgium magazine that had an image from A Most Violent Year on the front cover and a two page review