Case study

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BILLY ELLIOT THE MUSICAL FOR UNIVERSAL INTERNTIONAL

International press and asset management for this smash hit live broadcast

The Brief

Ensure timely gathering and distribution of powerful assets that drive international audiences to view the live broadcast.

The Solution

Way To Blue’s International Publicity and Social teams liaised with Universal’s worldwide markets, gathering requests and developing a strategy to deliver relevant assets to each individual market. Such assets were not only utilised for the live broadcast itself, but also delayed releases as well as Home Entertainment. The team also staffed all talent interviews across long and short lead press, in addition to managing the event weekend for international press which included a tour of the theatre, watching rehearsals, the live show and partaking in a backstage Q&A with key talent.

The Results

Channel 10 – Australian TV channel generic interview with Elton John

Daily Mail – exclusive interview

Alan Titchmarsh Show – Interview with Ruthie Henshall