Case study

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Comic Con Paris

The Brief

After Chicago Comic Con and New York Comic Con, ReedPOP, Reed expositions France and JTS are implanting the Comic Con brand in Paris ! They want to create the biggest Pop Culture event ever seen in France just like ReedPOP is used to do in New-York and Chicago. They want Way To Blue France to work with them on communicating around the project : Press relations online and offline, social media.

The Solution

We started working with Reed Expositions France a little more than a year before the event itself which will be happening on October the 23rd to October the 25th 2015. We accompanied Reed Expositions throughout a press conference and press junkets where we invited bloggers and journalists. All along the campaign, we announce new talents on Facebook and Twitter and organize social media events to meet the real fans of Comic Con and create for them the best Pop Culture experience. So far we managed to have more than 145 articles announcing the coming of Comic Con in Franceā€¦ and it is just the beginning !

The Results

The results to come soon!