Case study

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The Pizza Button

The Brief

To trail the launch of one-click ordering on the Domino’s app for mobile and tablet, highlighting the brand as a leading innovator and get people – from celebs to influencers – asking for the technology.

The Solution

We brought the concept to life with a real, physical button. With a simple flic button and a specially designed mini pizza box, we reached out to tech, consumer, news and lifestyle media on and offline with some basic photography and a pitch that would emphasise their covetability.


The Results

120+ editorial pieces across national news, consumer tech, lifestyle and marketing – from Metro, Shortlist, Daily Telegraph and Evening Standard to Huff Post, Digital Spy, engadget, mashable and Time magazine.