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Way To Blue acquires digital technology marketing platform Screenburn

Today we are excited to announce the acquisition of Screenburn, a developer of technology platforms designed to enhance digital marketing campaigns. Its geo-targeted event listing ticket purchasing app and video on demand Facebook platform not only drive sales but provide customers and clients with sophisticated real time reporting and analytics dashboards to deliver the best return on investment from social media marketing spend. We are hugely excited about the new opportunities these two platforms will bring to our clients around the world and we look forward to sharing more in the near future. Our business vision is to bring paid, owned and earned together to deliver effectiveness through integration and efficiency through smarter spending. Screenburn is a piece of technology that will be added to our technology suite designed to deliver upon that vision.

London 30 June 2015: Global communications agency Way To Blue today announces the acquisition of Screenburn Media, the UK based marketing apps technology business.

The acquisition sees Way To Blue add to its technology and intellectual property portfolio bringing on board a geo-targeted cinema listing and ticket purchasing app, a video on demand platform with transaction engine and sophisticated real time reporting and analytics dashboards.

The deal will bolster Way To Blue’s offer by providing data to help close the gap between social media campaigns and sales, enabling much deeper integration and providing effective measurement of the commercial impact of client investment in social media.

This reinforces Way To Blue’s ongoing growth strategy and investment in talent and new products and services to help bring paid, earned and owned media together under one roof.

Screenburn was founded in 2012 and raised investment capital to develop technology designed to enhance digital marketing campaigns in the entertainment industries, analyse return on investment from social media marketing spend and driving sales.

Tom Raffe, CEO of Screenburn said: “I am extremely proud Way To Blue is taking on our suite of products. Way To Blue has the industry experience and expertise to clearly demonstrate the benefits of the technology to clients, enhance its digital campaigns and deliver tangible return on investment from its social media marketing spend.”

Adam Rubins, CEO of Way To Blue added: “Way To Blue has experienced phenomenal growth in social media over the past 3 years. Screenburn has invested in world class technology that will enable us to bring the worlds of social media and sales much closer together when delivering campaigns for our clients. We will be investing further developing these excellent products.

“It has been a great year for Way To Blue, launching our Creative, Consumer Brands and Media Planning & Buying departments. We are now in an even stronger position to offer the very best in innovation, creativity and value to our clients.”

The acquisition was an all cash transaction for all of the shares in Screenburn Media. Product development, sales and marketing will be handled by Way To Blue’s existing teams. Tom Raffe has started a new role at Spotify.

Written by Marc Berry Reid
June 30, 2015