Case study

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Fireman Sam

The Brief

Way To Blue worked with HiT Entertainment to establish its ‘first’ Global brand page for Fireman Sam.

The Solution

This was amplified chosen creative via Facebook media spend. In the first instance, Page Likes ads were bought in order to grow the page across four markets (France, Italy, Germany, Spain), with ads that promote Engagement focused on key interactive pieces of content, such as video.

The Results

This strategy grew the page solidly by more than a hundred thousand fans over the course of 5 months, with engagement increasing by a massive 800%. Way To Blue ensured a tactical approach with posts being amplified that truly resonated with the local audiences, leading to a greater level of organic engagement.