SNAPCHAT’S TARGETING FOR OFFLINE PURCHASES
After much deliberation, Snap Inc. has made the decision to introduce adverts targeting offline purchases. Still in the early stages of development, Snapchat have allowed targeting to reach 100 different consumer demographics, including “cosmetic shopper” and “tech shopper”. Although this will allow a vast amount of advertisers to use Snapchat as a platform, consumers are still put first as you can opt out of ad targeting with one switch.
TWITTER HOLDS ON TO VINE WITH ARCHIVE
Since announcing the closure of the popular video-sharing site last October, Twitter has been developing new ways to make sure that your favourite content created with Vine does not completely disappear. Their latest development to preserve Vine has launched as an online archive of videos, using a static site that allows all posts made between 2013 and 2016 to be viewed.
YOUTUBE TESTS IN-APP MESSAGING
Aiming to become increasingly social and conversational, YouTube have begun testing a new in-app messaging feature on iOS and Android devices. This will allow users to exchange links, clips and texts without ever having to leave the app. Although this feature is solely available in Canada at the moment, if successful it won’t be long before the rest of the world can give it a try.
INSTAGRAM LIVE STORIES IN THE UK
Since launching Instagram Stories as part of the photo and video-sharing app, the company has announced that they now have 150 million users uploading stories daily. Instagram Live Stories has taken this a step further. With the goal of posting ‘in the moment’ content, this feature allows you to stream live footage that will disappear the moment you end the broadcast.
LINKEDIN GETS A MAKEOVER
LinkedIn’s 467 million members will notice a dramatic change in the professional social network’s desktop page. The re-design released on 19th January features improved search functions, new messaging features and streamlined navigation. Company director of engineering Chris Pruett has called the makeover a “complete overhaul”.