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FIVE AT FIVE #47

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FACEBOOK INTRODUCING STORIES

It began with Snapchat, then Instagram, and now Facebook has jumped on the Stories feature. Currently in the testing phase, Facebook Stories will be similar to Instagram’s setup, with a list of circular profile photos above the News Feed display friends’ Stories to be clicked and viewed. The Stories will also disappear after 24 hours, and there will be filters and effect available so users can get creative. Photos and videos users add to their Stories will not show up in the News Feed, meaning other users will have to direct message to reply to someone’s Story.

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FACEBOOK TESTING NEW STYLE OF ADS IN MESSENGER

Initially testing in Australia and Thailand, Facebook is rolling out News Feed style ads within Messenger. The new ads will appear in users’ most recent conversation, but users will have the option to hide or report ads that are deemed irrelevant or offensive, and they are designed not to interfere with Messenger conversations. This mainstreaming of ad offerings would suggest a growing trend of ads prominently featuring in places outside the News Feed.

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INSTAGRAM LAUNCHES LIVE STORIES WORLDWIDE

After launching in the US last November, Instagram has rolled out its Live Stories function globally, allowing users everywhere to broadcast live video from their mobile devices. This new addition to Instagram is steadily cementing the platform as a one-stop service for users’ social photo and video publishing needs. In order to use Live Stories, users will have to swipe right from the home page, tap the camera icon in the top left corner, then swipe right again to launch Live mode.

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FACEBOOK UPDATING NEWS FEED FOR VIDEOS

Facebook have announced an important change to News Feeds that will affect video viewership, which they claim will improve how News Feed “surfaces the most relevant videos for you”. One of the key signifiers Facebook will look at on videos is “percent completion”, which is simply the percent of each video a user watches, to help the platform identify and understand which videos the user enjoys. Facebook has stated: “We’ve realised that we should weight percent completion more heavily the longer a video is, to avoid penalising longer videos.”

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TWITTER LAUNCHING EXPLORE FEATURE

In an effort to make Twitter easier and more convenient to use, along with ensuring users don’t miss out on all the latest happenings, the platform has brought most of their notable features – trends, moments, search – under one roof. The Explore tab is designed to help users easily find news, keep up with what is trending, and find out what is currently popular. By housing all of its most beloved features in the same place, Twitter is hoping users will be encouraged to make the most of all Explore has to offer.

Written by Way To Blue
January 30, 2017