FACEBOOK ADDS NEW FEATURES TO INSTANT ARTICLES
From April 7th, Facebook have introduced improvements to its Instant Articles feature, enabling publishers to include call-to-action features such as email signups and page likes. These features are aimed at making the platform more appealing to publishers who are concerned that sharing their content on Facebook simply isn’t enough. This update came shortly after another improvement to Instant Articles, which allows publishers to place more ads on each article than ever before.
INTRODUCING ‘TWITTER LITE’ TO MOBILES
In an attempt to reach more users in countries with slow cellular networks, Twitter has launched a Lite version of their platform. This version of the app will work on any phone through the browser and promises to load quicker whilst saving on data consumption. Available at mobile.twitter.com, Twitter Lite offers many services that the app enables, such as viewing and uploading media in tweets, however features such as photo editing and livestreaming will be unavailable.
YOUTUBE TV HAS ARRIVED
After announcing its TV service in February, YouTube TV is now available in the US. By offering a cheaper and futuristic version of viewing your favourite shows, YouTube TV has created a vast amount of excitement around their new development. There are currently more than 50 networks available to view for just $35, which allows access to six household members.
FACEBOOK’S AL ASSISTANT OFFERS SUGGESTIONS INSIDE MESSENGER
Since April 6th, Facebook’s Al Assistant, known as ‘M’ will now pop up in your Messenger chat windows to suggest actions to take on your behalf. This means that conversations are analyzed by M searching for key words, which then trigger stickers, initiating payment requests and sharing your location with friends. Facebook have released the feature on iOS and Android for US users, with broader expansion expected in the coming months.
TWITTER ADDS LOCATION SHARING IN DIRECT MESSAGES
Twitter seems to be continuously changing in front of our eyes and with their latest update it doesn’t look like they will be slowing down anytime soon. With the aim of helping businesses that run a customer service via Twitter, there will now be a ‘location request’ option within Direct Messages. This allows businesses to request the customer’s location and then send directions to their nearest store.