Today global communications agency Way To Blue announced the appointment of Björn Köster as its new German Managing Director. Koster, who will be based in the Munich offices of Way To Blue, will report into European Managing Director Alicia Deza.
Köster has a wealth of experience in the digital world, previously as VP of Global Business Development at marketing agency iCrossing where he developed cross channel digital marketing strategies for several medium to large enterprises around the country. Köster said. “I´m very proud to have joined this international and innovative company where we share our passion for communications and where we strongly believe in positive disruption within the digital ecosystem and beyond.”
Adam Rubins Way To Blue CEO said of Köster’s appointment:
“We are thrilled to be further cementing our presence in the German market. Our intention is to further invest in GSA under Björn’s leadership and provide an integrated service to clients that truly stands out from existing offerings in the market”.