Case study

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IMAX

The Brief

Way To Blue work with global brand IMAX to help grow their UK and FR Facebook page.

The Solution

We decided to amplify select creative through Facebook media spend. With a high turn-over of major releases, Way To Blue closely monitored the development of key titles quickly and effectively to recommended key creative and strategic timing to maximise the reach of the page posts, and bring fans back to the IMAX page.

The Results

Through this method, the page experienced a 50% increase in new page likes and an increase in engagements by a huge 960%, as well as a general increase in organic reach.