Influencer Strategy & Engagement

With an established heritage in digital, Way To Blue has always been at the forefront of cutting edge creative thinking; and never more so than now with the launch of iN, our global Influencer offering. Our dedicated team of communications specialists have been working in this space for more than a decade, establishing long lasting relationships with influencers and their management teams via multi-platform communications programmes that truly deliver for our clients. Our iN team’s approach to influencer management is fundamentally holistic, borne out of an innate understanding and genuine interest in the full scope of the digital comms mix across paid, owned and earned.

Services include but are not limited to:

  • Real time influencer tracking – via Way To Blue’s tool ‘iN-dex’
  • Global and local strategy – informed by in depth research and insight
  • Deal negotiation – brokerage of favourable deals via established relationships
  • Implementation – global and local execution of creative strategies
  • Influencer events & talent management – at festivals, expos, junkets, premieres and more
  • Media – amplification of content via paid media