It’s fairly clear that as a digital PR agency that is becoming ever more involved in the world of social media and bridging the gaps between our clients and their consumers, we need our own soap box so to speak.

On here members of the Way to Blue team will be talking about and voicing some of their opinions on the latest issues and technologies revolving around digital PR, the social media, the internet, campaigns, people and communities.

So on that note, Twitter it is! Clearly the biggest talking point of the moment, the numbers are in and they’re huge. With almost exponential growth it’s eating up members at an alarming rate and which sees it growing faster than even the global giants like Facebook.

The question really is though two fold; how is it ever going to make money, and secondly, how brands engage with consumers and the platform itself? We’re more concerned with the second question really, and there’s lots of different ways of looking at it at the moment.

@stedavis from PRBlogger and the digital agency 3W PR has just put a presentation on the matter that he gave at the Don’t Panic Guide To Social Media. I particularly like his closing slides that give tips for brands and people on how to legitimately broach the medium. Our personal stand point varies across our international offices, as attitude differs in different countries, but one linch pin always remains.

“BE HUMAN”