We loved the new SATC2 “i-trailer” from Warner Brothers. It’s a rich-media interactive trailer a load of clickable “hot spots” that allows viewers to take a look inside the girls’ fabulous closets full of designer clothes, shoes and accessories, giving you background information and where to buy. Some reviewers have expressed their delight at this production from  i-Traliers whilst others are a little less than enthusiastic about the direction movie marketing might take. We’re just pleased the movie industry is catching up. The Times reported on the music industry’s efforts in this space a year ago. No surprise I suppose that such a greater need for ancillary revenues forces them ahead of the curve, like the video for Breakeven by Irish band The Script produced by Click Through.