It’s not going away, in fact, it’s getting bigger, the thing that the environmentalists love but the studio execs across the world fear, ‘the cloud’ and it absorbing all digital content. A world without little shiny discs, well, apart from hanging from the rear view mirror of exceptionally dodgy taxi drivers.

The ever interesting Ars Technica recently put together a great article commenting on how Hollywood might, ‘plan to keep prices up as movies go online’ there’s some neat graphs and interesting insight, particularly, on how, whilst Blu-ray has plugged a bit of a whole in the market, disc sales are still dropping and digital is rising.

Of course, studios can charge for digital downloads, they already do, but the real battle comes in when looking at the increasing number of digital rental services, and streaming services. With the expansion of services like Netflix and Epix, bandwidth increasing, and consumers fine with the concept of ‘watch once’ it’s going to be an interesting time to see how Hollywood keeps the price up, in the same battle that music has been fighting for years now.