NMA asks whether it’s ok to ask if Facebook is a bit crap. This is not the only voice of disillusionment with social media in general. No one argues that there are not glimpses of brilliance, like the campaign for Old Spice, but the issue with brands promoting without giving back is starting to upset early adopters, especially the hard to reach younger ones. Just because Disney successfully harnesses the potential of Twitter’s Promoted Trending Topics to promote Toy Story 3 does not mean this will work all every other brand. And finally let’s not lose sight of the fact exposed by the IPA’s third annual Touch Points Survey only a third of the British population even engage on social media platforms.