Rupert Murdoch knows a bit about news and his view that the internet is “broken” is well known. His Wall Street Journal purchase taught him pay walls had a role to play in the future of media and today he’s extended them to The Times. You Tube has got the comedy sketches, Gordon Brown stepped into the debate during the 2010 Election and Murdoch’s competitors have lined up to say they’re ready to reap the rewards as readers abandon News International sites; but you know the media execs (all readers of the Financial Times, who have had successful pay walls since 2002) are watching and waiting… Old media companies lose money online. Murdoch wants a fraction of the online audience reach enjoyed by The Guardian in return for profits. When he gets them (soon) it’s all change, whatever the current hyperbole.