Case study

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Maleficent Exhibit

The Brief

To create an exhibition showcasing new Walt Disney Studios release Maleficent aimed at all audiences. Families, Disney fans located in Madrid.

The Solution

We designed and put together an exhibit for the Maleficent film in Madrid for people to come visit and in doing so would raise awareness of the film in Spain.

The Results

The exhibition was attended by 9.806 visitors
Visitor’s profile: families with kids and young people (18-30)
21 media accredited (3 newspaper, 9 online, 7 TV, 2 radio)
6 TV clips on national TV channel
12 print
85.500 online references
1,133 tweets generated with the hashtag #ExpoMalefica and 4,4 millions SM estimated impressions