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Meet the Team: Björn Köster

Get to know the people behind the great work at Way To Blue! This time, we jump to our Munich office to chat to Björn Köster, Managing Director Germany. 

Tell us a bit about your career journey that brought you to Way To Blue:
I’ve been working in digital marketing for the last 10 years, starting in local business development for a smaller German based performance marketing agency moved on to heading the European business development for a bigger global agency. Most of my career has been in agencies as I love the pace, the spirit and the fantastic creative brains in a good agency.

What has been your proudest moment at Way To Blue?
I love a big pitch. It’s all about understanding the potential client’s needs and finding the best solution with a team of experts, who are willing to walk the extra mile. So when we won the first big pitch that I was part of, with a team from countries across the globe, it was something very unique. What made me even prouder was that the team delivered upon the promises and outperformed expectations.

The best piece of career advice you’ve been given?
What you want to ignite in others, must first burn inside yourself.

What do you think the next few months hold for the industry?
Brand communications is still in turmoil thanks to the digital revolution. In the end, the audience will win. We’ll see more audience focussed communication, which is good for the industry, and also have data (big, smart, whatever you call it) to improve tailored communication.


Describe your role in 3 words…
Juggler, Amplifier, Facilitator

Tell us about your typical weekday morning routine
In the office, I grab a coffee and spend a bit of time to work through emails and my RSS Reader. Based on that I’ll prioritize the tasks for the day.

What’s a typical day for you?
A typical day is a bit of a mix of everything. Overseeing client delivery, new business, HR and administrational tasks.

Many times, these elements have international aspects in it. Phone and video conferences are key instruments to work internationally, so they are, for sure, part of a typical day.

What time do you normally head off, and how do you spend your evenings and weekends?
As a father to a 1-year old son, most of my spare time is centred around my family. I love this fantastic way of resetting the brain after a long day in the office. Apart from that I like to go for a run, while listening to the latest alternative rock band.

If you weren’t working in this industry, you would probably be…
Playing in a mediocre rock band, touring the country in a small minivan and sleeping in cheap hotel rooms!

Follow Björn on Twitter

Written by Way To Blue
March 7, 2017