To create a social event around the release of Nymphomaniac and support Artificial Eye’s ‘One Night Stand’ event theatrical release.
We create a ‘social wall’ that went live a week before release that acted as a live curator of all things Nymphomaniac especially for the One Night Stand event. The main ‘event’ was at the Curzon Chelsea with a socially curated cast Q&A after the film. The social wall, film and cast Q&A were all shown, via satellite link-up, to cinemas around the UK & Ireland.
The site pulled in anything tagged with #nymphomaniac.
To avoid any unsightly content, we devised and built our own moderation system to curate what appeared on the site leading up to the event and then live on the night as content came in.
At the ‘One Night Stand,’ our social wall was shown on screen in cinemas all over the UK. We even had a designer at the Curzon Chelsea designing cinema attendees into their own Nymphomaniac poster on the night appearing in real-time on the cinema screen and then tweeting their bespoke images afterwards with playful copy “how was it for you? #nymphomaniac”
We also used our social wall to curate fan questions that were presented to the cast after the film for a live Q&A.
Over 2,000 mentions of Nymphomaniac on the night
100s of pieces of content uploaded to the social wall