Case study

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Pandora

The Brief

Pandora wanted a campaign to help promote their new collection.

The Solution

  • Special event for mummy bloggers to present a new collection: ESSENCE
  • We invited celebrities, which has their own trends blogs, and that are also mothers, because this was the profile PANDORA wanted
  • The event took place in the main PANDORA shop of Madrid and Alicante
  • We treated the mothers with a special cocktail with the colours of the new collection
  • Through a fun test, the mothers discovered the “essence” that defines them
  • At the end, the brand gave them a PANDORA bracelet with the ESSENCE charm that defines each one

The Results

  • All celebrities posted it in their blogs, FB and Twitter profiles
  • They recommended the product to their followers
  • The new collection got great exposure thanks to the pictures took at the event and published also in blogs an SM profiles