Case study

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INTRODUCING THE ROYALS

CREATING A 'REVEALING' STUNT TO MAKE THE ROYALS TV'S BIGGEST EVENT

The Brief

To pull together and execute NBCUniversal’s tongue in cheek ‘Private’s on Parade’ stunt to launch E! Entertainment’s first scripted drama series, The Royals 

The Solution

Way To Blue had to work to an incredibly tight schedule to plan, execute and then sell in the footage of our alternative dancing Queen’s Guards.

The TV Team worked with several suppliers in order to source, choreograph, dress and film our 35 faux guardsmen. Once the footage was edited and delivered it was up to the team to place the footage on as many outlets as possible

The Results

  • Despite Top Gear and One Direction dominating the news, Way To Blue achieved coverage on a variety of websites and national press such as The Daily Star, Metro.co.uk, Attitude and many more.
  • With no media spend behind it the video currently has already received over 45K+ views