Fidal (Italian Athletics federation) wanted Way To Blue Italy to manage the entire social communication for Runcard: the runners’ card powered by Fidal. The card has been created in order to give runners the chance to take part in trails, marathons and races with various benefits, bonus and discounts according to many partnership agreements.
Managing the Facebook Branded Page and Twitter and Instagram Profile, making posting plan with creative contents and accurate memes and visual.
The Facebook page got 30k fans from its launch (November 2014).The engagement level on the posts is high. The Runcard Twitter Branded profile reached 590 followers organically in six months as well. The Runcard Instagram branded profile reached 358 followers organically in the same period. We registered 47,610 profile views in the last month.