Case study

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The Raid 2 for Entertainment One

A fully playable, 8-bit arcade style ‘beat-em-up’ computer game.

The Brief

Create content that will attract fans of the first film, broaden the appeal to a mass audience and engage people in the themes of the film.

The Solution

We created a fully playable, multi-level 8-bit style arcade game which was played over 80,000 times by fans, journalists and even stars of the film.
The game provided great social and PR leverage gaining fantastic traction within the target demographic.

The Results

  • Over 80,000 plays in first week
  • Played and tweeted about by lead character from film
  • Coverage on Digital Spy, The Metro, Total Film, Aint It Cool, Digital Trends, Horror Cult Films