The Company wanted to create a digital communication strategy for the launch of its new film releases “The Martian” and “Bridge of Spies” that could increase the intention to view on targeted audiences.
Way To Blue offered an integrated strategy including PR , Social activities and Media video campaigns on YouTube (True View) activated and optimized with the support of Google’s consultants. The YouTube campaign generated great results in terms of awareness and cost effectiveness, helping to achieve over performing box office results.
“Synergy between editorial and advertising gave us excellent results on the KPIs, with particular reference to YouTube figures”
Andrea Cuneo, Marketing Director Theatrical Twentieth Century Fox Italy