Opening this week in the UK is Sacha Baron Cohen’s latest foray onto the big screen with Grimsby, performing stronger than last week with 3,856 mentions and 197 Intent-To-View (ITV) mentions and performing above the ‘Comedy’ genre benchmark. Also opening this week in the UK is Natalie Dormer’s thrilling horror set in the legendary Aokigahara Forest in Japan. The Forest performed below the ‘Horror’ genre benchmark with 988 mentions and 88 ITV mentions.
Moving into its second week is American comedy How to Be Single, still performing strong with a total of 4,334 mentions and 624 ITV mentions and easily surpassing the ‘Comedy’ genre benchmark. Also moving into their second week of release are Triple 9 with 846 mentions and 89 ITV mentions and Disney’s The Finest Hours with 736 mentions and 52 ITV mentions. Both Triple 9 and The Finest Hours performed below their genre benchmark.
Finally we look forward to the release of London Has Fallen on the weekend of the 4th March, with a strong 1,021 mentions and 129 ITV mentions, performing above the ‘Action’ genre benchmark. Next up is the Coen Bro’s Hail, Caesar! along with its star-studded cast, performing at its genre benchmark with 715 mentions and 76 ITV mentions. The final films to be released next week are romantic drama The Choice with 496 mentions and 13 ITV mentions and The Other Side of the Door with 299 mentions and 16 ITV mentions. Both The Choice and The Other Side of the Door performed below their respective genre benchmarks.