Opening this week in the US is highly anticipated animation Zootopia, gaining strong interest with 27,144 mentions and 3141 Intent-to-View (ITV) mentions, performing above its genre benchmark. Next up is London Has Fallen, with 8,419 mentions and 718 ITV mentions, performing at its ‘Action’ genre benchmark. The final film to open this week is Whiskey Tango Foxtrot with 5,326 mentions and 257 ITV mentions, performing below its benchmark.
Moving into its second week is ancient Egyptian fantasy Gods of Egypt, with 39,453 mentions and a very strong 7,803 ITV mentions (mainly due to a highly retweeted poste about seeing the film), performing above its genre benchmark. Next up are; Eddie the Eagle performing impressively with 13,231 mentions and 1,329 ITV mentions and Triple 9 with 5,558 mentions and 338 ITV mentions. Eddie the Eagle performed at its genre benchmark and Triple 9 performed below its genre benchmark.
Finally we look forward to The Brothers Grimsby with 4,690 mentions and 404 ITV mentions, performing below its genre benchmark. We also look forward to Sci-Fi thriller 10 Cloverfield Lane with 2,690 mentions and 245 ITV mentions, also performing below its genre benchmark.