Opening this week in the US, Deadpool drops into theaters hitting the heights with a giant 153,616 mentions (not to scale) and a strong 19,047 Intent to View (ITV) mentions. Then Ben Stiller and Owen Wilson are strutting their stuff in Zoolander 2, receiving 52,119 mentions and 2,478 ITV mentions. Finally How To Be Single flirts up an impressive 18,149 mentions and 3,126 ITV mentions.
Moving into its second week is Coen Bros spectacular Hail, Caesar!, rounding up 22,299 mentions and 1,438 ITV mentions, performing at its benchmark average. Also in their second week are; Pride & Prejudice & Zombies, performing similarly well with 15,579 mentions and 1,006 ITV mentions and The Choice with 12,594 mentions and 423 ITV mentions, both performing under its genre benchmark.
Finally we look forward to Race with 2,642 mentions and 273 ITV mentions, The Witch with 2,173 mentions and 162 ITV mentions and Risen with 1,080 mentions and 66 ITV mentions. Race performed at its benchmark average, whereas The Witch and Risen performed below their genre benchmark.