Opening this week in the US historical drama Race, gaining strong interest with 15,179 mentions and 992 Intent-to-View (ITV) mentions, performing above its genre benchmark. Next up is The Witch, performing similarly with 12,894 mentions and 772 ITV mentions, however performing lower than the ‘Horror’ genre benchmark. The final film to open this week is Risen with 6,484 mentions and 374 ITV mentions, also performing below its benchmark.
Moving into its second week is the theatrical giant Deadpool, with an astounding 932,723 mentions (not to scale) and 112,096 ITV mentions. Next up are; Zoolander 2 performing very impressively with 216,772 mentions and 12,416 ITV mentions and How to be Single with 97,556 mentions and 12,508 ITV mentions. All films entering their second week performed above their genre benchmark.
Finally we look forward to; Gods of Egypt performing well with 38,553 mentions and 1,242 ITV mentions, Triple 9 with 14,348 mentions and 913 ITV mentions and Eddie the Eagle performing similarly with 13,848 mentions and 1,001 ITV mentions. All films releasing next week performed above their genre benchmark.