Opening this week in the US we have romantic drama The Choice, starring Benjamin Walker and Teresa Palmer. The Choice gained 13,107 mentions and 567 Intent-to-View mentions, topping this week’s chart and performing at its genre benchmark. Closely behind is the Coen Brothers most recent work Hail, Caesar! with 12,352 mentions and 632 ITV mentions. The last film to open this week is Pride and Prejudice and Zombies, performing under its genre benchmark with 7,959 mentions and 763 ITV mentions.
Moving into its second week of release is Kung Fu Panda 3 achieving a respectable 20,815 mentions and 1,663 ITV mentions but performing below its genre benchmark. Also moving into its second week is comedy spoof Fifty Shades of Black, performing similarly well with 19,525 mentions and 2,593 ITV mentions, Fifty Shades was the only film in its second week to perform at its genre benchmark. Next up are Disney’s The Finest Hours accumulating 16,776 mentions but only 536 ITV mentions and Rooster Teeth’s Lazer Team with 11,486 mentions and 1,673 ITV mentions. The final film moving into its second week is Jane Got a Gun starring Kiera Knightley, which saw 4,075 mentions and only 88 ITV mentions.
Finally we look forward to next week’s releases such as Deadpool, which achieved a staggering 55,399 mentions (not to scale) and 5458 ITV mentions, so we can predict a very successful opening weekend. Also up is long awaited sequel Zoolander 2 with Ben Stiller and Owen Wilson, gaining 19,212 mentions and 1,310 ITV mentions. Next week’s final film is feel-good comedy How to Be Single with a respectable 6,026 mentions and 677 ITV mentions. All of next week’s films performed above their genre benchmark.