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Way To Blue announce Media Apprenticeship Scheme 2014

Way To Blue is proud to announce the launch of their 2014 Media Apprenticeship scheme.   Running over the course of a year from September 2014 until August 2015, Way To Blue are throwing open their doors to the next generation of communications talent.

This Apprenticeship will allow the successful applicant to experience all four principles that Way To Blue operate; ‘Listen, Think, Amplify and Engage’. The apprentice will spend three months in each department in the UK office; UK Publicity, Social Media, International Publicity and Insights. This will allow them to discover where their strengths and passions lie within the business exploring all aspects that an integrated communications agency has to offer. Plus, we are also offering the successful applicant the commitment of a fixed term contract and a fantastic employee benefits package.

To apply for the Way To Blue Media Apprenticeship, simply watch the Instagram video here, and follow the instructions, tagging a 15 second video with @waytoblueglobal telling us why you want to be our next apprentice. Entries will need to be submitted by midnight on Wednesday 30th April 2014.

Holly Hewett, our current Way To Blue Apprentice said of the scheme:

“This is such a fantastic opportunity for an apprentice, because it means you come away with a unique understanding of how the company operates as a whole, as well as a more in-depth knowledge of how each team contributes to a campaign. Over the course of the year the apprentice will be able to work out where their strengths lie and what truly gets them out of bed in the morning, so that by the end of the scheme it should be clear exactly where they fit within the Way To Blue family. And Way To Blue really does feel like a family; I know that sounds cheesy, but it’s true – and the happy, friendly and supportive environment here is one of the key reasons I was so keen to stay.”

Read the full story about Holly’s time so far at Way To Blue on our blog.

Adam Rubins, CEO, spoke about the Way To Blue Apprenticeship scheme saying:   

 “The people that we employ are what make Way To Blue the thriving communications agency it is.  This Apprenticeship scheme provides an opportunity to become a fully rounded Communications specialist because we believe in a fully integrated approach and that today’s Comms professional should have broader skills. We recognize that talent doesn’t just mean having a degree and we are welcoming applications from across all backgrounds. All that we ask is that our applicants are as excited and passionate about the industry and their work as we are.”



Growing the next generation of WTB’ers from the ground upwards, this is an amazing opportunity for you to discover what you’re best at in the PR industry. A unique opportunity to discover each discipline over the course of twelve months, exposing you to all  aspects of Public Relations:

1st September – 30th November  – UK PUBLICITY

Media Relations, Press Kit Materials, Offline Publicity & Digital Publicity

1st December – 28th February – SOCIAL

Landscape Setting, Strategy, Big ideas & Content & Conversation


International Market Coordination, Strategy Documents & Retainer services

1st June – 31st August – ANALYTICS & INSIGHT

Social media monitoring & analytics, Social analytics reporting & Insight Approaches.

What we are offering the successful applicant/s :

  • 12 month fixed contract – start date 1st September 2014
  • Salary of £18,000pa
  • A fantastic employee benefits package
  •  Each successful candidate will spend 3 months with each  teams above.


Written by Way To Blue
March 19, 2014