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Way To Blue launches International Publicity department headed

Gibbs Joins Fully Integrated Global Communications Agency from Universal

Way To Blue today announced that Anna Gibbs has joined the agency as International Publicity Director. In her new role, she will head up the launch of an International Publicity Department, marking the next step in the expansion of the fully integrated global communications agency, which boasts offices in Los Angeles, London, Amsterdam, Madrid, Paris, Rome and Sydney. Gibbs will be based at Way To Blue’s headquarters in London.

With the addition of a dedicated international publicity team, the company will continue to build on a range of services for entertainment brands, both in local markets and internationally, including social analytics, social strategy and engagement campaigns, unit publicity, as well as offline and integrated theatrical and home entertainment campaigns.

Gibbs joins Way To Blue after seven years in International Publicity at Universal Pictures where she worked across the Studio’s slate of titles, coordinating the EMEA campaigns, encompassing worldwide talent tours, international junkets as well as filmmaker and studio liaison. Prior to this, Gibbs spent six years at DDA Public Relations, where she worked across numerous international theatrical and home entertainment publicity campaigns; which included festivals, junkets and talent tours. As part of her new role, she has continued her relationship with Universal, by taking on a number of projects for Universal International Theatrical and Home Entertainment teams.

Adam Rubins, CEO of Way To Blue, said of Gibb’s appointment: “Anna brings with her a wealth of experience in international film publicity. Her expertise will add significant resources to our global team as we continue to expand our services and offerings for clients”.

Anna Gibbs added: “I am delighted to be joining the Way To Blue team and look forward to this exciting new challenge

Way To Blue clients include 20th Century Fox, Sony, Disney, StudioCanal, Universal, Metrodome and LionsGate.

Written by Way To Blue
June 10, 2014