Giles Hadman from Google joins the fully integrated global agency as Head of Media
Way To Blue have announced the opening of it’s Media Department. Giles Hadman will head up the Media team with Michael Perkins and Isabelle Zonderland supporting as Media Managers.
The opening of the department further cements Way To Blue’s integrated approach across Paid, Earned and Owned, allowing clients access to specialists in Insight and Research, Social Media, PR and Events as well as Creative and Production.
Adam Rubins CEO at Way To Blue said “We are very proud to announce the opening of our Media Department. We believe that the world is moving towards a truly integrated Owned, Earned and Paid approach and we intend to lead in that field. I can think of no one better than Giles Hadman to oversee this new and exciting chapter at Way To Blue.”
Giles Hadman has spent over 25 years working in and around the Entertainment industry. After spending twelve years working at Aegis and WP, representing movie studio business both in the UK and Internationally, he joined Walt Disney Motion Pictures where he became Vice-President of Marketing Communications EMEA. Most recently he worked at Google as Head of Global Accounts for Media & Entertainment.
Michael Perkins has a strong background in all aspects of providing a digital presence for live entertainment clientele. As a media planner and buyer, Michael has overseen and brought strong insight to numerous successful media campaigns for Broadway, off-Broadway, film and television.
Isabelle joins Way To Blue from Paid Search at ZenithOptimedia UK.