When looking ahead to 2017 we must first look back at what worked in 2016. Over the past few months we’ve highlighted various social networks, apps and consumer trends, identifying why it’s important and how it can be used in your own strategy.

Here are our 3 key takeaways for 2016:

1. Visual communication is more important than ever before – Musical.ly, YouTube, Instagram Stories
2. Integrated all-in-one experiences is the new normal, especially for messaging apps – LINE, Facebook Messenger, iMessage
3. Active participation through personalized experiences are changing the way consumers interact with brands – Virtual Reality, Snapchat, Influencers

 

Over the next few months we look forward to examining Snapchat Spectacles, WeChat, Augmented Reality, Facebook Live, Pinterest, as well as any new and exciting updates that come in 2017!