Case study

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WHIPLASH FOR SONY PICTURES UK

MAKING WHIPLASH SO MUCH MORE THAN A DRUMMING MOVIE

The Brief

Devise a digitally integrated PR strategy that positioned the film as an edge of the seat thriller of award winning quality.

The Solution

A combination of traditional junkets, press conferences and red carpet attendance teamed with creative executions focussing on critically acclaimed stories of endurance and socially driven conversations with influencers.

The Results

We secured over 100 pieces of coverage encompassing video content, interviews, reviews and features during the London Film Festival, in the period of sustain, running up to release and throughout awards season.