Case study

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Yo! Sushi

Techie trays!

The Brief

Help YO! own Japanese rice burgers in the UK and drive brand reappraisal –YO! isn’t just sushi – it serves hot food and more.

The Solution

Avoiding burger clichés and remaining authentic to Japan we followed YO!’s heritage for breaking new tech decided to deliver it on flying trays! A glimpse of the restaurant of the future. Meet The i-Tray!

The Results

The Daily Mail, The Times, The Daily Telegraph, Metro with every national online website spanning over 200 online news stories, and across the globe including The International Herald Tribune, New York Times and Sydney Morning Herald. We doubled the number of people talking about us on Facebook in 48 hours, added 1,100 new twitter followers and increased engagement to 95%.

Broadcast results included Reuters, Bloomberg and Sky News. CNN broadcast the story across five continents and was the most popular video on all their sites. It was also the day’s most viewed story on Guardian Online. Our YouTube video generated 527,549 views with another 100,000 on The Guardian. Our work bagged awards from PR Week. PRCA and PR moments.