A new report by Standard Chartered indicated that it’s likely that India will become a larger economy than the US in just 12 years time. The US will sit in 3rd place behind the world’s superpower China in first.India’s growth is accelerating at the quickest...
HOW RYAN REYNOLDS TURNED DEADPOOL INTO THE BLAIR WITCH PROJECTAt the age of 25 I was given the digital marketing keys at the Walt Disney Company. Why did I want them? Because it was an area of marketing unencumbered by politics and restrained by creative...
Reposted from LinkedIn, our CEO Adam Rubins gives his thoughts on the Superbowl, and the challenges facing the film industry.It's that time of year again - SuperBowl time. Last year I wrote about How The Super Bowl Dominates The Advertising Agenda. This year, I'd like to...
Today we announced the acquisition of The Project Factory, our 3rd in 14 months. The business of acquiring other companies has been a huge learning curve, an eye opener and any other cliché you'd like to throw in there.But what unites all these disparate elements are a...
Last Thursday 3rd September, The Hollywood Reporter wrote an article about the modern day challenges of movie tracking entitled “Summer Box Office: How Movie Tracking Went Off The Rails”. In it, questions around its validity are raised by industry insiders, those who pay for movie...
Adam Rubins, our CEO, shares his thoughts on his experiences in China...
Repost of our CEO Adam’s blog post earlier this week setting out his thoughts about the future of communications.It’s no surprise that the secret to an effective marketing campaign is maximising reach and influence within the owned, earned and bought space. Even better, if you...
Repost of our CEO Adam’s blog post earlier this week about the new guidelines set out by the The National Association of Theater Owners .Cinema owners in the US are represented by The National Association of Theater Owners (NATO?) and they have recently come forward with...
Repost of our CEO Adam’s blog post earlier this week about the importance of the Super Bowl within the marketing calendar.It’s an American sport. The only teams that compete are American. The sport is only played in America. And the importance of this sporting event...
Hashtags; the most effective way for brands to connect TV engagement with social conversation.And as a result, one of the best opportunities to increase the media value of expensive ATL campaigns. So it’s no wonder brands spend a lot of time and money on crafting...
Use of cookies by Way to Blue Limited
Way to Blue Limited uses cookies which are small text files that are placed on your computer when you visit our website.
They are used in order to make our website work and to enhance your visitor journey and experience whilst at the same time, providing us with analytics of general traffic and information.
The list below explains the cookies we use and why.
WAYTOBLUE.COM
utma - Used to track each unique visitor to our website.
utmb - Keeps track of timeouts and the number of page views our website gets.
utmc - Tracks user sessions on our website. As soon as a visit ends, and the browser closes, utmc records this as one session.
utmz - Gives us insights into each traffic source. This means that it tracks where you have come to the site from.
gat - Associated with Google Universal Analytics, it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.
ga - Used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request and used to calculate visitor, session and campaign data for our site’s analytics reports.
gid - Stores and updates a unique value for each page visited.
_icl_current_language - Associated with a multilingual WordPress plug-in from WPML. It stores a language value for the website. Where the cookie is set in response to a user action or request.
PHPSESSID - Cookie generated by applications based on the PHP language. This is a general-purpose identifier used to maintain user session variables. It is normally a randomly generated number.
cookie_notice_accepted - Collects the acceptance of cookies on the part of the user in order to avoid showing the cookie banner in the next session.
GOOGLE.COM
1P_JAR - Carries out information about how a user uses the website and any advertising that the end user may have seen before visiting the said website.
ANID - These are cookies that Google AdWords use to monitor performance of advertising and serve adverts to visitors based on the websites they've previously visited.
DV - This cookie is used to collect information about how visitors use our site. The cookie collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
NID SNID - Set by a number of Google services and libraries to store any user-preferences and to track users from site to site. Usually set when a user views a page containing any one of a number of Google services (including ReCAPTCHA, embedded Google Maps and the like), and expires after six months.
CGIC - A Google Analytics cookie.
DO NOT TRACK
Do not track (DNT) is a feature offered by some browsers, with some newer browsers offering it as default. If you enable it, it sends a signal to websites to request that your browsing isn't tracked, for example by third party ad or social networks, or analytic companies.
You can opt out of tracking and analytics on this website by changing your settings - see How do I change my cookie settings.
At present no industry-wide uniform standard has been agreed and adopted to determine how DNT requests should be managed, so our website doesn’t currently respond to DNT requests. Until that standard is established, we'll continue to review DNT and other new technologies, but won't respond to DNT requests.
We're giving you this information as part of our initiative to both comply with legislation, and make sure we're honest and clear about your privacy when using our website. We know you'd expect nothing less from us.
HOW DO I CHANGE MY COOKIE SETTINGS?
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
- Google Chrome
- Microsoft Edge
- Mozilla Firefox
- Microsoft Internet Explorer
- Opera
- Apple Safari
To find information relating to other browsers, visit the browser developer's website.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
