Author: Way To Blue

If my Twitter feed was anything to go by, the last few election results were all but set in stone. As it happens, the results were spectacularly different to what my social feeds had led me to believe, and I was genuinely quite taken aback.I’m...

If you haven’t heard of WeChat, you’re not alone - only 8% of users live outside of China. But WeChat is one of the world’s largest platforms with over a billion accounts and 818 million active users (whereas Facebook has 1.2 billion active users).Although...

 To a casual passerby Spectacles may appear to be just a regular old pair of sunglasses. But oh are they so much more! Released in November, Spectacles are Snap’s latest product - a pair of camera-equipped sunglasses designed to work with Snapchat.Spectacles record videos up...

When looking ahead to 2017 we must first look back at what worked in 2016. Over the past few months we’ve highlighted various social networks, apps and consumer trends, identifying why it’s important and how it can be used in your own strategy.Here are our...

 For decades we’ve been teased the possibilities of virtual reality in cinema and television as an immersive experience that gives participants a sense of being physically present, just by donning a headset and be transported anywhere. At times we’ve been treated to technology that has...

As a user it’s easy to feel bombarded by unwanted advertising online. Over the next 2 minutes we’ll explore why marketing through influencers is so important, and how this has driven 48% of marketers to boost their influencer budgets for 2017.Consumers value the opinions of...

 Over the years Facebook Messenger has evolved from a simple messaging platform to a standalone service that now serves 1 billion monthly active users. In its first year removed from the core Facebook app, Messenger became the fastest growing app of 2015.What makes Facebook Messenger...

YouTube is undoubtedly HUGE - it is the 2nd most visited website in the world (behind Google) and the 2nd largest social platform (behind Facebook). Today’s teens are even watching more YouTube than cable television!Over the next 2 minutes we’re going to provide a quick...

#WednesdayWisdom is a new series from Way To Blue where each week we profile a specific platform to help you understand what it is, why you should care, and how you could use it in your own strategy.  Snapchat's parent company Snap, Inc just filed for IPO and over the...