Author: Dan Heale

From tweeting accountants to Bonnie and Clyde causing mayhem, there has been a lot of fallout from this years controversial Academy Awards ceremony.But there was a great deal more happening at this year's Oscars. Mahershala Ali is the first Muslim actor to win an Academy award and...

Like a few other people around the world, I went to see The Jungle Book this weekend, helping to deliver a roaring $240M at the worldwide box office.But seeing this movie at the historical El Capitan Theatre in Hollywood was a genuinely unique event and...

We are always striving to find new, more effective solutions to age old business challenges. Over the past 18 months at Way To Blue we’ve been looking in detail at audience and brand tracking. We’ve examined the existing models, found a few important things that...