Amazon Launchpad

Way To Blue was asked by Amazon Launchpad, the place to discover new, unique and unexpected products from today’s brightest startups, to create a suite of compelling video advertisements to raise awareness increase website storefront visits and generate incremental sales of Amazon Launchpad over the festive season by delivering two pieces of video content that can be used across multiple markets.

We launched Amazon Launchpad’s first paid media campaigns in the UK, France and Germany. We developed a 360, multi-tiered digital execution with video and social tactics, strategically timed around peak Q4 holiday time periods.


Taking into account the requirement of needing the videos to work across various regions, we carefully and strategically conceived, storyboarded, scripted and shot two video content pieces to convey Launchpad’s tagline of “Presents outside of the Box”. From sourcing locations, casting, shooting and post-production, Way To Blue managed and executed the full process, with our in-house paid media team who then devised a strategic plan to roll the content out across multiple channels.

The content including paid media assets received over 34 million impressions and 320,000+ link clicks. Custom TV spots raised awareness for the brand with over 3,425,071 video views.


Over 300K clicks drove traffic the Launchpad website generating a CTR +137% above comparative Q4 benchmarks.

320K +

Link clicks

+ 137%

Click through rate, above comparative Q4 benchmarks




Video views