Baby Driver

From research and insights and informed strategic development through to digital creative content and social media amplification and PR activations, Way To Blue delivered a fully integrated digital campaign for Sony Picture Entertainment for Baby Driver.

Appointed at script stage, extensive desk research was undertaken across key global markets to gauge interest in the film’s genre and key themes, music, cars and the film’s mainstream talent.. The resulting research and analytics helped inform the global marketing, digital and publicity strategy which then led to subsequent creative output in line with the strategy we had identified.


The social activation encompassed behind the scenes content captured on location during filming delivering insight into the production process, cast and character insights and driving appointment to view.


A creative partnership with Rough Trade amplified film awareness with a compelling Q&A with the writer and director, Edgar Wright.

A Posterspy competition in the UK resulted in hundreds of alternative poster entries with Wright selecting the winners.

The UK press junket secured stand-out coverage including a video interview between Jamie Foxx, Jon Hamm and LAD Bible which achieved over 4 million views and 35k engagements.