Australia’s largest not-for-profit health fund, HCF, was concerned insurance claims and preventable health problems have been spiralling out of control. In order to reduce preventable health risks and the cost on society, HCF tasked Way To Blue with developing a change behaviour digital solution to provide their wider community with the tools to achieve a healthy lifestyle.
Way To Blue built a suite of three custom ‘lifestyle apps’ for Android and iOS to address prevalent health issues within society. These focused on fitness, happiness and quitting smoking. Our strategy was to work with experienced health practitioners (Doctors, Psychotherapists and fitness trainers) to create a series of apps which support, inform and guide users on their journey towards successfully achieving their lifestyle goals.