The Australian Federal Government asked Way To Blue to develop a cessation app that would challenge people’s behaviour in a different way to help them stop smoking during its ‘Quit Now!’ campaign.
We developed an iPhone, Android and Windows Phone application. The app is designed to be a ‘buddy’ to help people on their journey to be smoke-free. Using high levels of gamification, the app provides a personalised experience, access to an (anonymous) community and the ability to share your smoke- free progress. The app is top rated at 5-Stars, has been downloaded over half a million times and has received rave reviews.