Way To Blue handpicked a selection of British, German and Dutch influencers interested in motorsports to promote the content to their audiences ahead of TX date. The influencers shared images and teaser trailer clips from the shows across their various social platforms. As well as sharing content our selected influencers also reviewed the shows included promos in their day-to-day content.
Influencer performance garnered on 2.66M impressions, 2.39M reach, 3.8K link clicks, 97.5K post engagements, 10.7K instagram story interactions and 93.9K video views.
The show’s launch was further supported with a paid for media campaign across Facebook and Instagram. The paid campaign began in UK, NL and DE, it was then expanded to other markets when we received insight of good performance in those regions and the campaign then extended to IT and BE. As a result, the paid campaign secured 7.1M impressions, 183.5K link clicks, 251K video views and 790K post engagements resulting in an impressive 11% engagement rate on paid content.