Since its conception in 2005, The Elf on the Shelf brand has become one of the USA’s best-selling Christmas products. Our brief was to grow and anchor brand awareness in the UK.
Christmas is a saturated time of year for brands in the UK market so we knew our event needed to entice consumer engagement in a creative way. Our approach was to develop and deliver a seven week The Elf on the Shelf nationwide Roadshow, partnering with top retail stores such as John Lewis, Fenwicks, Arnotts, Bents, and five Hamleys stores across the UK.
The Elf mascot tour offered children a chance to meet the ‘Elf’ himself, aiming to generate social media buzz and consumer engagement directly with the brand on the high streets of UK.