The Powerpuff Girls: Story Maker

Turner Broadcasting System Europe asked Way To Blue to produce a digital engagement activity which complements and promotes the Powerpuff Girls master toy range and Cartoon Networks’ imagination and creativity values.


Way To Blue used our strong track record in delivering engaging, fun, inspiring and educational games for kids to deliver what has become a hugely successful mobile app with more than 1.5 million downloads on Android and Apple products, ultimately enabling kids to build their own stories using the familiar characters from Powerpuff Girls of Blossom, Bubbles and Buttercup (with the later addition of Bliss).


Firmly rooted in the rich world of Powerpuff Girls, we made use of the villains, props, sets and characteristics from the popular show, allowing children to be their own story makers with their favourite TV heroines by creating and narrating their own stories. As well as giving their own voice to their stories, kids can add sound effects and then share their creations with friends and family directly from their device. Delivering a compelling experience, the Powerpuff Girls Storymaker app offers family entertainment where parents and kids can create, play and learn together.

The app was no small undertaking, requiring localisation into 12 languages for release across EMEA. In addition it needed to ensure the robust support of lower spec devices, common in emerging markets, whilst still delivering a great experience for all who play. Close collaboration with the client, across a very restricted timeline, enabled us to move swiftly to a successful delivery.