Way To Blue, Author at Way To Blue

08/01/2016 5 Operational Marketing Trends for 2016

Posted at 10:09h in News & Opinion, Our Thoughts, Unkategorisiert

I maintain that this is the most exciting time for marketing and communications since the emergence of television as an advertising platform in the 1950’s. Since that time marketing has been ever evolving but what’s required now is more revolution than evolution. Anyone who opposes...

15/12/2015 WAY TO BLUE BECOMES A CERTIFIED GOOGLE PARTNER

Posted at 09:01h in News & Opinion, Unkategorisiert

With the recent launch of its Media Department, Way To Blue is proud to be an official Google Partner. This means we are able to offer clients access to certified employees delivering Google accredited customer service. Some of the benefits of working with a Google Certified...

25/11/2015 WAY TO BLUE OPENS MEDIA DEPARTMENT

Posted at 15:31h in News & Opinion, Unkategorisiert

Way To Blue have announced the opening of it’s Media Department. Giles Hadman will head up the Media team with Michael Perkins and Isabelle Zonderland supporting as Media Managers.The opening of the department further cements Way To Blue’s integrated approach across Paid, Earned and Owned,...

21/10/2015 Wie wichtig ist Search für die Filmvermarktung?

Posted at 14:34h in News & Opinion, Unkategorisiert

Heutzutage ist es im Digital Marketing notwendig, Paid Media (bezahlte Werbung), Earned Media (Social Media und Influencer Marketing) und Owned Media (Webseiten und eigener Content) eng miteinander zu verzahnen. Viele Industrien haben ihre Kommunikationsmittel entsprechend angepasst. Aber wie schaut es im Entertainment Umfeld aus? Und...

21/10/2015 Can Search play a bigger part in Entertainment Marketing?

Posted at 08:53h in Unkategorisiert

Today’s world of marketing largely requires you to combine Paid Media (advertising), Earned Media (word-of-mouth and online Social Media), and Owned Media (Brand websites and other owned content). Many industries are now adopting this approach, but how does this apply to the Entertainment industry, and...

16/10/2015 Masters of the (Shared) Universe

Posted at 09:07h in Unkategorisiert

When I was six years old I chanced upon an episode of the Space Age cartoon The Jetsons that absolutely blew my mind. The futuristic family accidentally travelled back to the Stone Age in a home-made time machine – so far so normal – but...

25/09/2015 I Saw The Light, Tom Hiddleston, and Colonia all triumph at The Toronto International Film Festival

Posted at 16:05h in Unkategorisiert

The Toronto International Film Festival (TIFF) is seen by many as an early indication of Oscar success. Get the audience and the critics buzzing here, and you are more likely to get the Academy buzzing. Way To Blue wanted to see not only what were the...

Author: Way To Blue

08/01/2016 5 Operational Marketing Trends for 2016

16/12/2015 How to put the consumer first? Consolidate your Digital Supply chain.

15/12/2015 WAY TO BLUE BECOMES A CERTIFIED GOOGLE PARTNER

02/12/2015 Way To Blue übernimmt The Project Factory: Warum?

25/11/2015 WAY TO BLUE OPENS MEDIA DEPARTMENT

27/10/2015 Why Ad Blocking is a Good Thing

21/10/2015 Wie wichtig ist Search für die Filmvermarktung?

21/10/2015 Can Search play a bigger part in Entertainment Marketing?

16/10/2015 Masters of the (Shared) Universe

25/09/2015 I Saw The Light, Tom Hiddleston, and Colonia all triumph at The Toronto International Film Festival

Way to Blue