02/05/2015 The Interview. History Made.
Our CCO Dan Heale praises the historic moment that was the release of 'The Interview'...
29/04/2015 How Fifty Shades of Grey may defy the odds to become a box office smash
As you may have noticed, an adaptation of a certain best-selling erotic fiction book will be unleashed in cinemas around the world this week. In purely econometric terms, there are all sorts of reasons why this film should not make money: February is historically a...
26/04/2015 Film marketing content manifesto part two:
Repost of our CEO Adam’s blog post earlier this week with the second part of his manifesto for marketing film content .Following my previous post on film marketing content, a manifesto if you will I wanted to look more at what film marketing content of...
29/05/2014 Ab auf die Leinwand: Die besten Crowdfunding Plattformen für Filmprojekte
Die Idee schwirrt seit Jahren im Kopf herum, aber bevor der Film via Crowdfunding endlich finanziert werden kann, gibt es zahlreiche Entscheidungen, die getroffen werden müssen. Bevor die Entscheidung für eine Finanzierungsrunde fällt, müssen einige Fakten beachtet werden: Sollen die Unterstützer Kickbacks bekommen? Wie sichtbar...
13/02/2014 Film Marketing Content Manifesto
Repost of our CEO Adam’s blog post earlier this week setting out his manifesto for marketing film content .When – Content should be delivered in line with strategy, targeted segmentation and specific marketing channels. The phasing of content should be established early on answering questions...
10/02/2014 You say theater, I say cinema. You say potato, I say potaato (who on earth says potaato?)
Repost of our CEO Adam’s blog post earlier this week about the new guidelines set out by the The National Association of Theater Owners .Cinema owners in the US are represented by The National Association of Theater Owners (NATO?) and they have recently come forward with...
03/02/2014 Robots win, Kevin Costner loses in the battle of the Super Bowl Movie Spots:
Robots were the big winner at the 48th Super Bowl and here’s an infographic to prove it.Last night may have seen the Seattle Seahawks fly away with victory from the Denver Broncos on the pitch, but an even bigger battle was being waged during the...
31/01/2014 Everyone’s watching the Super Bowl now. Not just big brother:
This year marks the 30th anniversary of Ridley Scott’s incredible 60 second ad for the all new Apple Macintosh, ‘1984’, inspired by Orwell’s novel. This commercial launched the Mac and marked the beginning of big budget, big impact Super Bowl advertising. Fast-forward 30 years and the...
27/01/2014 Why the Super Bowl is the most important marketing date on the calendar
Repost of our CEO Adam’s blog post earlier this week about the importance of the Super Bowl within the marketing calendar.It’s an American sport. The only teams that compete are American. The sport is only played in America. And the importance of this sporting event...
17/01/2014 Back To The Future
Repost of our CEO Adam’s blog post earlier this week on the next steps and future of movie industry.The future of the film industry has been debated by legends of the screen from the great Steven Spielberg to a recent open letter by Martin Scorsese...